Sri Subramanian

@whoissri : High Tech Leader at work, Follower of Kids at home, Hoping to make this world a better place in small ways

It is not about knowing your customer’s need

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

— Peter Drucker

This is true, and even more so, in this brave new social world. What we often miss, though, is what we need to know about our customer.

We can know our customer’s need. We can understand our customer’s problem. However, nothing beats knowing who our customer wants to be.

People who bought iPhone5 did so, not for the phone, or for the map, but because they want to think different, in that way that changes the world, and carrying an iThingamajic gives them a badge that they value that difference.

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Author: Sri Subramanian (@whosissri)

Sri is a technologist with a point of view, hoping to make this world a better place in small ways. She lives at the intersection of business, technology, and people. Sri is currently Founder of Volv.me Sri is also responsible for bringing two wonderful girls into this world, and - with ample help from her husband, and family and friends - successfully inserting many non-fun moments (such as brushing teeth) into their lives.

One thought on “It is not about knowing your customer’s need

  1. Pingback: You are special! « Sri Subramanian

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